Dr. Laurie Etherington decided to start a physical therapy clinic on Pleasure Island in North Carolina after realizing the island did not have an on-site physical therapy clinic. The locals on the island are very close-knit and beach-centric, so I wanted her logo to reflect the island's culture. In addition to the logo, I also created her website, postcards, flyers, medical forms, event banners, signage, and apparel.
For her website, we chose not use any stock art. All images are of actual island residents. I also explained exactly what I wanted her to shoot for the main ocean image on Carolina Beach and she couldn't have done a better job.