Code Creation + App UX/UI + Marketing
NEXREF Technologies was created to be a complete augumented reality marketing solution.
When NEXREF Technologies approached me to be a part of their start-up, part of my job was to come up with a code that could compete with the clunky QR code. After months of playing around with various ideas, I came up with a design that had code combinations that reached into the trillions (verified by an SMU professor.)
The XR code is probably one of my proudest moments as a designer because it combines creativity with logic while being simple yet elegant.
Once we had the code, the next step was for me to design the architecture/design of the app as well as the log-in and onboarding. Several examples are are shown. Once that was done, I created the marketing materials. Shown in the slide show is the "Launch" section out of a 20-page media kit as an example.
Unfortunately, the app is no longer available but being a part of this start-up provided me with an invaluable experience. The technology is for sale if anyone is interested, though.