NEXREF Technologies was created to be a complete augmented reality marketing solution that revolved around the XR code.
THE XR CODE
THE XR APP
Once we had the code design down, the next step was for me to design the UI/UX for the app. Each time a marker was scanned, it could display up to three CTA buttons.
First Time Use
Main App Interface
While the app was free for anyone to download, if you wanted to be able to create your own XR markers to be scanned, you had to register with NEXREF and choose a plan.
Menu (partial view)
Saves / Favorites
MARKER CREATION PAGE
CTA FORM FIELD EXAMPLES
A 2" x 3.5" promotional card was handed out at events to entice people to download the free app.
Below are some excerpts from the 20-page media I created.
Unfortunately, the app is no longer available but being a part of this start-up provided me with an invaluable experience as far as creating UI/UX from scratch. And a valuable lesson – never work for a start-up company on percentage alone.
By the way, the technology is for sale if anyone is interested.