LABEL/SHRINK DESIGN
Here are a few of my favorite labels I designed.
Poo~Pourri's all-natural formula made with essential oils works by creating a barrier on the water's surface-trapping odor before it begins. Over 60 million bottles have been sold both nationally and internationally.
SHRINK BUILD OUT EXAMPLE
PRODUCT RENDERS
Once the shrink was completed, even before it went into production, front and angled bottle and box renders were created so we could use the new scent in promos, sales presentations, and online. Below are are also labels I designed along with the boxes.
WEB RENDERS
Hundreds of renders were also created for every scent and size offered for use on the Poo~Pourri website as well as for use on Amazon and other retail sites.
BOUTIQUE SCENT SALES SHEETS
Each time a new boutique scent was released, a sales sheet was created to be emailed to stores or handed out at trade shows.
TRADE SHOW BATHROOM VINYLS
These vinyls were placed on the inside of bathroom stalls to educate show goers on the product.
EDUCATIONAL FLYER
Flyers were also handed out to educate attendees on the product.
SHOWROOM BACKDROP DESIGN
The backdrop and shelf designs were created for use in multiple trade shows and sizes were altered/reprinted to fit the different showroom spaces.
EVENT FLOORSTAND BANNERS
Banners included generic trade show banners and a Super Bowl LIV event banner.
TRADE SHOW BUNDLE FLYERS
Flyers were designed for all of our tradeshows that could be scanned to purchase a bundle or package. These included Spring, New to Poo, Sparkle (Glitter collection), Fall, and Holiday and any specials being offered.
INTERNATIONAL LANGUAGE LABELS
Designed international labels for all scent and sizes available for the below countries. Each country had different legal requirements which made it tricky to fulfill them while retaining Poo~Pourri's brand identity.
PACKAGE DESIGN FOR COSTCO BLISTER PACKS
Designed a variety of blister packs for sale in Costco
SALES PRESENTATIONS
A large part of my job was building sales presentations for meetings both domestically and internationally with high-level retail clients. These ran the gamut from Amazon to Zulily. Below is a short-list along with sample slides.
Every presentation was tailored to specific retailers and featured Poo~Pourri's product line-up. Often times, the product was rendered into the store or on the shelves of photographs from the store to help retailers visualize how it could work in their current retail space.
SEATRADE MAGAZINE AD
NHL PROGRAM AD
USA TODAY AD
POO~POURRI SHOE SPRAY
LANDING PAGE
POO~POURRI
DTC E-BLAST
WEB BANNERS
NO. 2 COLLECTION BATHROOM STALL TAKEOVER
The No.2 Collection is a limited edition collection made with the same odor eliminating formulas as Poo~Pourri, but packaged in a fresh, inspired way. To promote the collection, the company wanted to do bathroom stall takeovers at a national trade show and this was the result.
