LABEL/SHRINK DESIGN

Here are a few of my favorite labels I designed.

PooPourri-Logo-Before-Go.png

 

Poo~Pourri's all-natural formula made with essential oils works by creating a barrier on the water's surface-trapping odor before it begins. Over 60 million bottles have been sold both nationally and internationally.

MARG-BACKGROUND.png
TACO-BACKGROUND.png
COS-BACKGROUND.png
OF-BACKGROUND.png
 
 
 
SHRINK BUILD OUT EXAMPLE
LABEL-002.png
 
 
 
PRODUCT RENDERS

Once the shrink was completed, even before it went into production, front and angled bottle and box renders were created so we could use the new scent in promos, sales presentations, and online. Below are are also labels I designed along with the boxes.

Lineup-Faves-02.gif
 
 
 
WEB RENDERS

Hundreds of renders were also created for every scent and size offered for use on the Poo~Pourri website as well as for use on Amazon and other retail sites.

RF-002-HAND-BTLE-50.png
FD-002-HAND-BTLE-50.png
TRAP-002-HAND-BTLE-50.png
 
 
 
BOUTIQUE SCENT SALES SHEETS

Each time a new boutique scent was released, a sales sheet was created to be emailed to stores or handed out at trade shows.

Pumpkin-Chai.png
Honey-Poo.png
 
 

TRADE SHOW BATHROOM VINYLS

These vinyls were placed on the inside of bathroom stalls to educate show goers on the product.

Expo_West_Stall_Vinyl_12x12_v3.png
 
 
 
EDUCATIONAL FLYER

Flyers were also handed out to educate attendees on the product.

20_01-Natural-One-Pager-PRINT.png
 
 
 
SHOWROOM BACKDROP DESIGN

The backdrop and shelf designs were created for use in multiple trade shows and sizes were altered/reprinted to fit the different showroom spaces.

tradeshow-room.jpg
 
 
EVENT FLOORSTAND BANNERS

Banners included generic trade show banners and a Super Bowl LIV event banner.

Banner-Tradeshow-1.png
Banner-Tradeshow-2.png
SUPER-BOWL-BNR-10.png
 
 
 
TRADE SHOW BUNDLE FLYERS

Flyers were designed for all of our tradeshows that could be scanned to purchase a bundle or package. These included Spring, New to Poo, Sparkle (Glitter collection), Fall, and Holiday and any specials being offered.

SHOW-SPRING-50.png
SHOW-NTP-50.png
 
 
 
INTERNATIONAL LANGUAGE LABELS

Designed international labels for all scent and sizes available for the below countries. Each country had different legal requirements which made it tricky to fulfill them while retaining Poo~Pourri's brand identity.

FLAG-CANADA.png
FLAG-FRANCE.png
FLAG-MEXICO.png
INTL-CANADA-FRT-002-50.png
INTL-FRANCE-FRT-002-50.png
INTL-SPANISH-FRT-002-50.png
 
 

PACKAGE DESIGN FOR COSTCO BLISTER PACKS

Designed a variety of blister packs for sale in Costco

 
 

SALES PRESENTATIONS

A large part of my job was building sales presentations for meetings both domestically and internationally with high-level retail clients. These ran the gamut from Amazon to Zulily. Below is a short-list along with sample slides.

REN-COST-BLISTER-3.4-CLASSIC.jpg
REN-COST-BLISTER-3.4-FLORAL.jpg
REN-COST-BLISTER-3.4-SPRING-USE-UPDATED.
Amazon.png
Lowes_Companies_Logo.png
Bedbath&beyond.png
Target.png
Ulta_Beauty.png
CVS_Logo_2016.png
Walgreens.png
Costco_Wholesale.png
Walmart.png
Kroger.png
Zulily.png
2020-TGT-COVER-PORTFOLIO-50.png
PRESENTATION-EXCERPTS-01.png
PRESENTATION-EXCERPTS-03.png
PRESENTATION-EXCERPTS-02.png
PRESENTATION-EXCERPTS-04.png
PRESENTATION-EXCERPTS-07.png
PRESENTATION-EXCERPTS-06.png
 
 

​Every presentation was tailored to specific retailers and featured Poo~Pourri's product line-up. Often times, the product was rendered into the store or on the shelves of photographs from the store to help retailers visualize how it could work in their current retail space.

BBB-Pootique-Rendering-Front.jpg
STORE-RENDER-HOME-DEPOT.png
 
 
 
SEATRADE MAGAZINE AD
SeaTrade-Ad.png
 
 
 
NHL PROGRAM AD
AD-NHL-Program-30.png
 
 
USA TODAY AD
AD-USA-Today-30.png
 
 
 
POO~POURRI SHOE SPRAY
LANDING PAGE
Shoe-Landing-Page.png
 
POO~POURRI
DTC E-BLAST
WEB-EBLAST-DTC.png
 
 
 
WEB BANNERS
WEB-SHOE-BUNDLE.png
WEB_DTC_Spring-B.png
WEB-MEN-BUNDLE.png
WEB-GMA-TRAVEL-1100x400.jpg
WEB-GMA-TRAVEL.jpg
 
 
 
NO. 2 COLLECTION BATHROOM STALL TAKEOVER

The No.2 Collection is a limited edition collection made with the same odor eliminating formulas as Poo~Pourri, but packaged in a fresh, inspired way. To promote the collection, the company wanted to do bathroom stall takeovers at a national trade show and this was the result.

No2-Collection.png
No2-Photo-Bathroom-Takeover.png
 

BACK TO TOP