OVERVIEW: The original branding for Woodson's Reserve used dark tones (greens and browns), and the designs felt stale. There was nothing to reflect the overall vibrancy of the community. L&P Marketing hired me to redesign the brand and create magazine ads, flyers, and more. Turquoise and a sunny shade of yellow were added into the color palette and the lifeless green color was removed.

The community's amenities and location near nature became the focus. More photography was added along with new verbiage emphasizing that potential homeowners could have it all–both modern living and nature. Additionally, color adjustments were made to all of the existing photography to impart a more vibrant yet serene feeling. This has served to differentiate Woodson's Reserve from their competition in the Houston area.

Below are a few before and after images of the rebrand.