LABEL CREATION PROCESS
The illustrator would create several illustrations related to the new label's theme. After they were approved in-house, she would send over a high-res scan at 1000 dpi.
ORIGINAL SCANNED WATERCOLOR FILE
My first step was to duplicate the file, create a new background layer, flood it with "Poo" Blue, and use the brush eraser tool on the illustrated layer. This allowed me to clearly see what I was erasing and helped ensure there were no remnants left from the scanned layer.
The brush eraser was always set to 85% hardness (for a slightly soft edge.) The goal was to cut as close to each element as possible, leaving a thin black border around all edges. If part of an edge wasn't dark enough, I used the burn tool along the edge to darken it.
After clipping out each element, they were put onto separate layers.
The next step was to combine all the different elements into what I called "the badge." That's the artwork you see on the front of Poo~Pourri bottles. While there are a million different ways the elements could be combined, I would usually only create 2-3 versions and let the creative director pick her favorite.
After the badge was approved, the next step was to create the shrink wrap in an Illustrator file. This involved choosing a PMS color for the scent, updating copy, and creating a new barcode.
VOILA! A NEW LABEL.